NBWM is located at the Stock Exchange in Amsterdam and focuses on serving companies with international payment or currency conversion requirements.
NBWM positioned themselves as a trustworthy and familiar company. While being newcomers to the banking world in Holland, their product was inventive and modern. We selected a friendly yet honest sans serif to convey NBWM’s values.
The logo conveys secure transactions as funds are incoming and outgoing with each conversion and the incoming arrows are just as relevant as the outgoing ones in the logo.
The selected colours pay tribute to the Dutch Royal Family and solidifies NBWM brand within a competitive and progressive Dutch culture.